Good question! The increase in cost is associated with the exclusive product and convenience you receive, when you sign up with a membership. We also send subscribers new product samples that we launch.
With the Cora subscription, you are able to customize the number and absorbency mix you receive. You also have our premium accessories, access to special offers, and the convenience of automatic delivery so you never risk running out or not having products when you need them. Subscribers also have access to products that are not available in retail stores, such as the Powerful Tee and Fearless Necklace.
Plus, being a member means that you are consistently guaranteeing a girl in a developing country the period products she needs each month.